The Full Picture

Agency: Omnicom


Philips and Omnicom present The Full Picture. A creative campaign by Omnicom’s TBWA\NEBOKO showcasing a true story, between two unlikely protagonists, in a touching film. The film brings together Sophie (a former patient) and Dr. Boden (her radiologist). Their story unfolds as we dive deeper into the world of unseen heroes (radiologists) and the road to recovery for patients.

In the film, Philips invites Dr. Boden to take a photography class. He’s under the impression that because radiologists have a keen eye for detail, he can translate those skills to the outside world by taking portraits. What he doesn’t know is that the person on the other side of the lens is Sophie, a dancer… and his former patient. Unbeknownst to him, Sophie is there to thank him, as he’s changed her life significantly, although they’ve never actually met… until now.
Two years ago, Dr. Boden captured a scan of Sophie, revealing Stage 4 Hodgkin Lymphoma. After a tough recovery journey, Sophie is now back doing what she loves most, dancing.

Dr. Boden has no idea of the impact he’s had on her life. In this touching film Sophie shares her story and her gratitude to Dr. Boden in an artistic way, by showing him The Full Picture. As Sophie admires the portrait he’s just taken of her, she reveals the original life-changing scan he took two years earlier. Both captured by the same radiologist.

This professional campaign titled 'The Full Picture' was published in Netherlands in February, 2023. It was created for the brand: Philips, by ad agency: Omnicom. This Film medium campaign is related to the Electronics, Technology and Health industries and contains 1 media asset. It was submitted over 1 year ago.


Client: Philips
Creative Agency: Omnicom for Philips (TBWA\NEBOKO, VIDIBOKO, FleishmanHillard & Ketchum)
Production: Cake Film & Photography
Music: VIDIBOKO & Massive Music
Edit: Kapsalon & VIDIBOKO
Post- production: Company 3 & Captcha
Patient Research: Yke van Dok, Sari Jacobs, Climmy Canton & Rosie Wells

El Pollo Loco


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