Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.
This professional campaign titled 'The freshest dog breath, Bruno, The freshest dog breath, ...' was published in Germany in March, 2014. It was created for the brand: Pedigree, by ad agency: BBDO. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 8 years ago.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Marco Obermann, Achim Metzdorf
Art Directors: Zorica Micic, Christian El Asmar
Copywriter: Manu Manceda
Photographer: Murat Aslan
Art Buyers: Eva à Wengen, Birgit Paulat
Post-Production: Andreas Doria
Creative Managing Directors: Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck