The mailer was sent to media buyers across South Africa, when they [the ad space buying people] received the ‘Unit’ the Triops eggs were tiny, miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb! Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them, as well as the National Geographic Kids rate card and advertising details.
This professional campaign titled 'The Fossil Regeneration Unit' was published on November 06, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Foxp2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Animator: Roger Gordon