How do you approach a pineapple?

Agency: The Distillery Project


Independent, creative and strategy agency The Distillery Project (TDP) has created a digital campaign for Dole Pantry that includes online video, display, social, and search. The work is running now through February 2023.

The three x 15-second videos take a funny look at the confusion that ensues when people look at a pineapple in its natural form: big, crowned with a tuft of spikes, and coated with a rather prickly armor that serves as an elaborate self-defense mechanism. A defense mechanism so effective, in fact, that scores of people interested in the delicious fruit simply have no idea how to approach one.

This professional campaign titled 'How do you approach a pineapple?' was published in United States in October, 2022. It was created for the brand: Dole, by ad agency: The Distillery Project. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted 12 months ago.


Client: Dole

Agency: The Distillery Project
Chief Creative Officer: John Condon
Founding Partner/CSO: Ben Kline
Head of Operations/Partner: Kim Tanner
Head of Production/Partner: Nik Traxler
Creative Director: Phil Jungmann
Business Affairs Manager: Bonnie Kalaf
Senior Producer: Brenda Cortés

Production Company: Toby Pederson
Director: Vanessa Marzaroli / Toby Pederson
Director of Photography: Ernesto Lomeli
Producer: Nate Stoebner

Editorial Company: Cutters
Head of Production: Patrick Casey
Editor: Marian Oliver
Assistant Editor: Sam Kelly

Post Production: Flavor
Producer: Bruce Rindler
VFX Director: Rob Churchill
Flame Artist: Alison Bloom
Flame Artist: Michael Anderson
Flame Artist: Chris Elliott

Color Company: Flavor
Producer: Bruce Rindler
Colorist: Alison Bloom

Audio/Sound Design Company: Another Country
Sound Engineer: Jordan Stalling
Assistant Engineer: Brett Rossiter

Music Company & City: APM

Steamboat Sprin...


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