IHG Hotels & Resorts • US Open
IHG Rally Room
Description
IHG Hotels & Resorts returns to the US Open Tennis Championships for the sixth year as the official hotel partner and hotel loyalty program, bringing a long-standing cultural debate around the sport to life: is a tennis ball green or yellow?
The ‘IHG Rally Room’: Is a Tennis Ball Green or Yellow?
For years, people on the internet have been rallying back and forth on the color of a tennis ball. Even the G.O.A.T.s themselves have weighed in with differing opinions. The question still remains among Americans...is a tennis ball green or yellow?
Asking tennis fans to weigh in, IHG Hotels & Resorts discovered the nation’s opinions are split. Fifty-six percent of Americans believe a tennis ball is yellow, while 44% are convinced it's green*. IHG is embracing this light-hearted debate by launching an over-the-top, tennis-ball-themed suite that caters to both sides of the court: the ‘IHG Rally Room.’
This exclusive suite, available at Kimpton Hotel Eventi in New York City and Hotel Indigo Atlanta Downtown, is sliced down the middle by a tennis court centre line, with one half featuring bright green décor and the other half showcasing striking yellow touches. The nation might be divided on the color of a tennis ball, but with IHG, guests are offered true hospitality no matter what side they’re on.
The Green Side Features:
Dynamic mix of bright green décor, including a mini tennis ball-filled lamp, plush green rug, and stylish green throw pillow and blankets
Chic candy bowl filled with green candies
Electric green low-top sneakers, a visor, and a tennis racquet to complete the ultimate tennis-themed look
The Yellow Side Features:
Vivid array of yellow décor, such as a mini tennis ball-filled lamp and a cozy yellow rug
Retro charm with a classic yellow telephone and clock Vibrant yellow high-top sneakers, a baseball cap, and a tennis racquet to elevate your US Open look.
The suite is available for booking starting today for stays beginning Aug. 26 for a maximum of two-night stays throughout the two weeks of the US Open main draw. To reserve the suite, email ExperienceIHG@ihg.com. Occupancy is limited and subject to availability.
This professional campaign titled 'IHG Rally Room' was published in United States in August, 2024. It was created for the brands: IHG Hotels & Resorts and US Open, . This Experiential medium campaign is related to the Sports and Travel and Tourism industries and contains 4 media assets. It was submitted over 1 year ago.