ADVERTISING

Make a Wish

The Force of Typography

Agency: H-57

Description

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all.
Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com

This professional campaign titled 'The Force of Typography' was published in Italy in April, 2012. It was created for the brand: Make a Wish, by ad agency: H-57. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Directors: Anna Barisani, Alessandra Miatello, Elena Scanferla
Photographers: Alice Pedroletti, Luca Fontana
Account Director: Sabrina Di Gregorio
Motion Graphic: Matteo Inchingolo

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