The Fix Pack

This Father’s Day, the best gift you can give Dad might be a busted guitar, a clock that definitely doesn’t tick or a cooler hanging on by a single hinge. Introducing the Miller Lite Fix-Pack – a limited-edition Father’s Day gift that combines the things Dads love most: spending time with their kids, fixing things and celebrating with a Miller Lite afterward.

The Fix-Pack delivers on a simple Father’s Day truth: nearly 60% of Dads say their ideal Father’s Day is simply spending time with their kids¹, while 51% of Americans say they turn to Dad first for repair-related advice². So naturally, Miller Lite & Leo Chicago decided to give Dads the exact kind of problem they can’t resist solving with their adult kids, turning busted objects into legendary moments together.

“Dads have enough mugs and ties to last a lifetime — for Father’s Day, they just want quality time with their kids. And because they love to tinker, what better way to spend that time than fixing something together?,” said Courtney Benedict, Vice President of Marketing, Miller Lite Family of Brands. “The Fix-Pack celebrates the Dads who treat every crooked shelf and weird car noise like an opportunity to enlighten their kids with their handiwork, and we think those Dads deserve a Miller Lite once the toolbox gets put away.”

“As a dad, I can attest that the best Father's Day gift isn't a thing… it's two hours elbow-deep fixing something broken with your kid and a cold Miller Lite waiting at the end,” said Dean Paradise, CCO, Leo Chicago. “The Fix-Pack takes a real insight about dads, gifts and quality time and turns it into something useful that can actually be shared and experienced. That’s a real legendary moment.”

Each Fix-Pack includes a one-of-a-kind broken item – uniquely Miller-Lite branded – for Dads and their grown kids to fix together, plus a *rebate to put towards the only thing you’ll need after a job well-done: a six-pack of Miller Lite. Whether it’s bringing a beat up, vintage dartboard cabinet back to life, rescuing a messed up toolbox latch or finally fixing up that wobbly lawn chair, the Miller Lite Fix-Pack transforms everyday repair projects into the kind of Father’s Day quality time dads actually want.

HOW TO GET THE LIMITED-EDITION MILLER LITE FIX-PACK
Each Fix-Pack is unique - so you can pick the item your dad will appreciate most - and arrives in custom Father’s Day packaging with a personalized gift message and simple instructions encouraging Dads and their grown kids to spend time fixing things together, plus a *rebate to put towards a purchase of the only tool you’ll need after a job well done – some Miller Lite to toast to a legendary Father’s Day.

Fans 21+ can visit shop.millerlite.com/fixpack beginning June 10 with another drop on June 12 to purchase the perfect Fix-Pack for their dad while supplies last. Fix-Pack items will be available for $7.99 plus shipping, consistent with the suggested retail price of a six-pack of Miller Lite**. For fans who aren’t able to get a Fix-Pack, Miller Lite encourages everyone to create their own Miller Time moments with Dad this Father’s Day. To learn more, visit MillerLite.com and follow @MillerLite on social media.