Butterfly Coach

The first digital fitness chatbot



Plan.Net Campaign have developed a fitness app for people that don’t believe in fitness Apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated.

This professional campaign titled 'The first digital fitness chatbot' was published in Germany in May, 2019. It was created for the brand: Butterfly Coach, by ad agency: This Digital medium campaign is related to the Electronics, Technology and Health industries and contains 5 media assets. It was submitted almost 5 years ago.


Advertising Agency: Plan.Net / Co. KG
CCO: Markus Maczey
Managing Director: Oliver Bruckner
Digital creatives: Markus Maczey, Richard Wegele, Friederike Fröhlich, Tobias Mayer, Helena Mertig, Jonas Heitzer, Alexander Kneifel, Philipp Stremlau, Laura Bergler, Philipp von Mauch, Volker Heine, Christian Mittelmaier-Ludwig
Digital consulting and project management: Oliver Bruckner, Marina Ludwig, Marco Dinoto, Nicolas Holtzmeyer
Social Media: Verena Letzner, Theresa Timnik, Carolin Lubritz, Markus Windisch
Neverest GmbH & Co KG film production: Roman Prochnow, Nicole Ostermeier
General Manager / Mediaplus Gruppe: Dennis Bono
Director Strategic Buying: Emanuele Fino
Development: Atlant Development


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