The First 100% Recycled Radio Commercial

Agency: Y&R


To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

This professional campaign titled 'The First 100% Recycled Radio Commercial' was published in Mexico in March, 2011. It was created for the brand: Bonafont, by ad agency: Y&R. This Audio medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Y&R, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia


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