The Fanchise Model

Agency: McCann

This professional campaign titled 'The Fanchise Model' was published in United States in April, 2017. It was created for the brand: Xbox, by ad agency: McCann. This Digital medium campaign is related to the Electronics, Technology and Gaming industries and contains 2 media assets. It was submitted over 5 years ago.


Advertising Agency: McCann London, UK
Production Company: Craft/McCann, MRM/McCann
Legal Expertise / Prize Fulfillment Agency: Helloworld
Social Agency: Ayzenberg
Illustration: FOREAL
Chief Creative Officers: Rob Doubal, Laurence Thomson
EMEA Creative Directors: Sanjiv Mistry, Jamie Mietz
Art Director: Jacob Björdal
Copywriter: Jim Nilsson
Head of Strategy: Karen Crum
Planner: Charlotte Walters
Executive Vice President: Rob Smith
Regional Business Director: Sailesh Jani
Account Director: Tom Oliver
Senior Account Manager: Lynne Carter
Account Manager: Charlotte La Torre
Account Executives: Sophie Grierson, Alice Parker
Project Directors: Clare Mann, Mandy Wilson
Senior Project Manager: Paul Gillespie
Head of Design: Dan Howarth
Designers: Gustavo Fernandes, Nazima Motegheria, Matthew Thomas
Chief Production Officer: Sergio Lopez
Producer: Doris Tydeman
Illustrator: FOREAL
Editor: Andrew Tusabe
Print Producer: Liam White
Studio Manager: Ellis Faint
Artworker: Nick Cook
Retouching: John Martin, Rob McDonald
Account Lead MRM: David Smith
Senior Project Manager: Craig Cameron
Designer: Dan Miles
Director of Communications / UK & Europe: Jess Byatt
Producer: Francisco Penedo
Editor: Paul Jenkinson
Junior Project Manager: Anna Curtis


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