Description
To prevent young teens from smoking, we created a TikTok filter so they care stare the appearing-altering consequences of smoking straight in their face.
The campaign is also being rolled out in OOH and video, showing the shock young people feel when trying this filter.
This professional campaign titled 'The Face of Smoking' was published in Canada in May, 2023. It was created for the brand: RSEQ, by ad agency: Publicis Montreal. This Digital, Film, and OOH Outdoor media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 2 years ago by Associate Creative Director: Mélissa Charland of Publicis Montreal.
Credits
Advertiser: RSEQ
Agency: Publicis Montreal
Production company: Rodéo Production
Direction and photography: Gabrielle Sykes
Post-production: Rodéo FX
Sound: Le Pub
