The Blind Spot
Description
South Africa has one of the highest road accident rates in the world. Many involve objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, Volkswagen launched a campaign that people never saw coming.
Using a specialised paint called Black 3.0, a paint so dark it absorbs 99% of light and removes all definition, Ogilvy Cape Town created "The Blind Spot" - a series of “invisible” life-size installations featuring objects that would commonly be found and missed in your blind spot – Delivery drivers and cyclists. These were then placed these in Volkswagen dealerships and conferences during #MotorcycleAwarenessMonth.
This professional campaign titled 'The Blind Spot' was published in South Africa in May, 2023. It was created for the brand: Volkswagen, by ad agency: Ogilvy South Africa. This Ambient, Design, and Experiential media campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Alex Goldberg of Ogilvy Cape Town.
Credits
Client: Volkswagen South Africa
Product: Blind Spot Monitor
Title: Blind Spot
Agency: Ogilvy South Africa
Chairperson and Managing Director: Martina Biene
Brand Director: Steffen Knapp
Marketing Communications Manager: Bridget Harpur
Global Chief Creative Officer: Liz Taylor
Chief Executive Officer & Creative Chairman: Pete Case
Managing Director: Vicki Buys
Executive Creative Director: Camilla Clerke
Creative Director: Alex Goldberg
Copywriter: Alex Goldberg
Senior Art Director: Annie Bekker
Art Director: Ryan Barkhuizen
Group Head / 3D Motion Designer: Neill Pretorius
Junior Motion Designer: Nina Roodbol
Producer: Sarah Rayner
Project Manager: Melissa Forgus
Business Director: Julian Hendrickse
Product Designer: Cliff Beckett
Product Design: ThingKing
Production Company: Run Jump Fly
PR: Bonfire
PR Manager: Angelique Wilkins
Lead Producer: Devin Armstrong:
DOP & Editor: Sheldon Yoko
Producer & Editor: Dirk Coetsee
Executive producer: Tristan Coetzee
Welder: Kenny the legend
Spraypainter: Brendon @ Tinsley Woodcrafters
Production: Zahur Ameeroedien, Vincent Madziva, Ethan Elinhorn
Lead Production: Marc Nicolson
