Mitsubishi Heavy Industries

The Experts in Air

Agency: Connecting Plots


Through a rich engineering heritage, constant innovation and accolades, Mitsubishi Heavy Industries have set themselves apart as the Experts in Air in Australia.

But to keep this status they continually explore the air. Exploration that goes beyond pure engineering and science. To truly understand the air their technicians live and breathe it. Literally. All so others can enjoy it at home or the office.

This campaign is the next iteration of our ‘The Experts in Air’ brand platform which continues to push MHIAA to be distinctive in a category of sameness, adding proof to high customer satisfaction and trust scores through the Canstar and Choice Awards

This professional campaign titled 'The Experts in Air' was published in Australia in July, 2022. It was created for the brand: Mitsubishi Heavy Industries, by ad agency: Connecting Plots. This Content, Digital, and Integrated media campaign is related to the Electronics, Technology and Household Products industries and contains 1 media asset. It was submitted almost 2 years ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.


Client: Mitsubishi Heavy Industries Air-Conditioners Australia
Marketing Manager: Jenny Perello
Marketing Coordinator: Glen Alcock
Marketing Coordinator: Rebecca Vitetta

Creative Agency: Connecting Plots
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Strategy Director: Tim Collier
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Senior Writer: Steve May
Senior Art Director: Scott Sparks
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Victor Rodriguez
Senior Integrated Producer: Bonnie Ledsam

Production Company: Guilty
Director: Tony Rogers
Producer: Jason Byrne
Line Producer: Victoria Schaw
Production Coordinator: Jack Davies
DOP: Joey Knox
Casting: Chameleon Casting
Offline: Tim Parrington
Grade: Edel Rafferty
Online: Jon Holmes

Music and Sound: MassiveMusic Sydney
Composer: Adrian Sergovich
Sound Designer: Damian Waddell
Sound Producers: Ian Lew & Georgia Yuncken

Media Agency: Speed

Safer Gambling ...


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