Description
A critical insight from the research showed that gamblers know the odds of winning or beating the system are low, but they often see signs that convince them that ‘today will be their lucky day.’ Flipping this behaviour on its head helped make the viewer instead see the warning signs they should be looking for.
This professional campaign titled 'Nan's Song' was published in New Zealand in July, 2022. It was created for the brand: Safer Gambling Aotearoa, by ad agency: Stanley St. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted almost 3 years ago by Executive Creative Director: Brad Collett of Stanley St.
Credits
Brad Collett Executive Creative Director
Darryl Roycroft Kaiwhakatere
Thomas Scovell Head of Strategy
Emily Scovell Head of Media Strategy
Stephen May Media Director
Alex Hirini Group Business Director
Jasmine Lawrence Account Director
Victoria Millan Senior Agency Producer
Tātou
Skye Kimura CEO Tātou
Graham Tipene Ringa Toi | Pou Tikanga
Misty Kimura Creative Cultural Lead
Film 360
Sage Haggart Executive Producer
Robin Walters Director
Darry Ward DOP
Peter Marshall Art Director
Te Whatu Ora - Safer Gambling Aotearoa
Eru Loach Programme Lead
Sarah Bain Senior Marketing Lead
Sara Woodward Senior Advisor
Henare Howard Manager Cultural Advice and Partnerships
