To draw attention to the Masmi brand in a new and interesting way. The ad pokes fun at the stigma surrounding period blood, both amongst consumers and advertisers alike.
This professional campaign titled 'The elevator' was published in Iceland in September, 2016. It was created for the brand: Masmi, by ad agency: Brandenburg. This Film medium campaign is related to the Pharmaceutical industry and contains 2 media assets. It was submitted about 6 years ago.
Advertising Agency: Brandenburg, Reykjavík, Iceland
Creative Director: Hrafn Gunnarsson
Art Director: Gísli Arnarson
Copywriter: Haukur Viðar Alfreðson
Additional Credits: Þorvaldur Sævar Gunnarsson