A Hero's Journey

In 1989, Dilworth introduced serious coffee to North Carolina, supplying small batch, ethically-sourced coffee to independent shops and distributors alike. And as business grew over the next few decades, independent coffee shops relied on them for turn-key supplies, equipment and training. But greater distribution and retail presence didn’t translate to commensurate Dilworth Coffee brand awareness among consumers.

With a 30-year anniversary as an excuse, our job was to show the “newer is better” coffee culture that Dilworth still had a lot of worthwhile coffee wisdom. So we channeled our inner “Dude” to share the vibe.