V2C Dutch Dry Gin

The Drowned Bottle Openers


Amsterdam is known for two things: bikes and canals. But each year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That’s a lot of scrap metal. As V2C, we are proud of being from Amsterdam. To pay homage to our heritage, we’re giving these forgotten bicycles new life by using them to create a series of “Drowned Bottle Openers”. The limited-edition bottle openers are made from different parts of discarded bikes that were dredged up from the bottom of the Amsterdam canals.

This professional campaign titled 'The Drowned Bottle Openers' was published in Netherlands in October, 2019. It was created for the brand: V2C Dutch Dry Gin, . This Design medium campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted over 4 years ago by Creative: Fede Botella of Superheroes .


Advertising Agency: Superheroes, Amsterdam, Netherlands

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