Description
Foul simulations are what most affect the spectacle in major sports events. The Diving Counter is Disney+'s initiative to give back to fans every minute that players waste on the field simulating fouls.
We will display a counter during ESPN broadcasts in Latin America, which will accumulate the time lost during matches. Each simulation will be analyzed, and at the end of the match, a QR code will open, directing viewers to a Landing Page where they can accumulate the lost minutes. When they reach 100 accumulated minutes, they will receive a code to redeem for a 7-day free trial on Disney+.
For the first time, lost time will be in our favor, giving us the opportunity to attract new users.
This student campaign titled 'THE DIVING COUNTER' was published in Colombia in September, 2024. It was created for the brand: Disney+, by ad school: Bendita Carpeta. This Digital, Direct, and Experiential media campaign is related to the Movies, Sports, and TV and Streaming Promos industries and contains 2 media assets. It was submitted about 1 month ago by Brayan Gonzalez of Publicis Groupe.
Credits
Advertising School: Bendita Carpeta
Production Company: Disney+
Art Director: Brayan Gonzalez
Art Director: Steven Agamez
Copywriter: Tatiana Alvarado
Copywriter: Camila Ariza
Motion Graphic: Sebastian Orozco
![Eid Campaign 2025 I OVC [Priyojoner Kache Fera]](https://image.adsoftheworld.com/be5xxz1einea3pl3zd54n2v0qx1q)
