Mom is my Co-Pilot

Before we learned to walk, talk or even understand the world, Mom had already chosen us as her co-pilot. On that first great journey of giving birth, we were the ones who accompanied her in the side seat, our hearts beating to the same rhythm.

Today, life has turned the wheel, and we are the ones who recognize that she has always been our best co-pilot. The one who sits beside us and knows when to tell us to “slow down,” when to encourage us to keep going, or when it's enough to just be there, silent but present.

The passenger seat in the car represents more than a physical place: it is the symbol of a constant presence, of that love that doesn't need GPS because mom always knew where to take us.

With this campaign we celebrate all the moms who go with us on every trip, big or small. Because there is no safer trip, full of love and certainty, than the one with mom as co-pilot.