The Disconnection Guide

Agency: FCB


We all talk about it, but most of us never actually go through with it. Disconnecting is essentially a state of mind. To truly appreciate it as we should, we must realize that the ones who are most likely to enjoy disconnection are those who are usually connected. After an unusual year during which Orange enabled French people to stay connected with their relatives and their work places, and in order to celebrate the arrival of summer, the Lonely Planet and Orange experts have selected 100 new and diverse experiences which allow us to experience a new form of disconnection with our families or friends. This original partnership between Orange and Lonely Planet gave birth to a guide, which features 100 places and experiences to disconnect in France, available from May 3, 2021 in Orange shops and on To promote this guide, a system crafted by the digital production studio makemepulse will be displayed in Orange shops and on Snapchat on May 3. It will allow us to discover one of the experiences in augmented reality.

This professional campaign titled 'The Disconnection Guide' was published in France in May, 2021. It was created for the brand: Orange, by ad agency: FCB. This Integrated medium campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted almost 3 years ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.


Advertising Agency: Brand Station Paris, Paris, France
Ceo: Elisabeth Billiemaz
Executive Creative Director: Samy Benama, Damien Guiol
Art Director & Copywriter: Hugo Vénutier, Maxime Mahistre
Dga: Xavier Delaporte
Account Director: Johanne Ferry
Head Of Production: Laëtitia Neves
Lonely Planet Guide: Edi8
Gameplay And Snapchat Experience: Make Me Pulse
Campaign Film: When We Were Kids
Brand: Orange France

Mental Health M...


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