Because of covid-19 visitors can't visit Rotterdam Zoo, causing them to struggle financially. Well, if people can't come to the zoo, we'll bring the zoo to the people: we created five livestreams of different animals, and broadcasted those to digital out-of-home screens spread throughout the city centre. Using a map of Rotterdam city centre - styled to look like the map of Rotterdam Zoo - 'visitors' could walk the Rotterdam Zoo Route, and donate any amount of money via a QR-code on the screen.
This professional campaign titled 'The Digital Zoo' was published in Netherlands in February, 2021. It was created for the brand: Rotterdam Zoo, by ad agency: Accenture. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 1 year ago by Senior Creative: Nick Maas of Accenture Interactive Amsterdam.
Advertising Agency: Accenture Interactive Amsterdam, Amsterdam, Netherlands