National Geographic • National Geographic Expeditions
The Difference
Schools: Savannah College of Art & Design • Savannah College of Art and Design
Interactive Installations
Pop-up window upon scanning QR code on installations
Shareable Instagram filters
An ode to the classic National Geographic magazine spread.
Description
National Geographic is a household name. Everyone knows it and
everyone loves it. However, National Geographic Expeditions is unknown.
It lacks the same brand awareness and loyalty that its parent company
holds.
Backed by the same team of researchers, experts and travelers that curate
content for National Geographic, Nat Geo Expeditions brings those majestic
locations, sights and experiences to its consumers in real life.
This Integrated Brand Campaign shows travelers that Nat Geo
Expeditions can provide them with unique, one of a kind experiences
and opportunities that display the true difference between travel and
adventure - The National Geographic Expeditions Difference.
This student campaign titled 'The Difference' was published on May 15, 2022. It was created for the brands: National Geographic and National Geographic Expeditions, by ad schools: Savannah College of Art and Design and Savannah College of Art & Design. This 360°, Digital, and Experiential media campaign is related to the Travel and Tourism industry and contains 7 media assets. It was submitted 12 months ago.
Credits
Advertising Agency (School): Savannah College of Art and Design
Art Director: Tarinee Rajaraman
Copywriter: Tarinee Rajaraman
