Description
In the automotive industry, auto parts are often seen as purely functional and technical products—limiting their ability to emotionally connect with current and future generations of mechanics.
To boost DENSO’s brand recognition, we identified a unique opportunity: reaching out to the children of mechanics, who often inherit their parents’ workshops.
So, we developed a strategy that not only humanized the products but also built an emotional connection through an entertaining and educational format: comic books.
We created “The DENSO Squad,” a 10-issue comic series that reimagines DENSO auto parts as superheroes with unique powers, ready to tackle the toughest challenges in the automotive world. Each hero represents a key component in vehicle performance and care. Through their missions and battles, these heroes teach younger generations the importance of choosing high-quality parts, while highlighting DENSO’s commitment to sustainability, innovation, and global well-being.
This professional campaign titled 'THE DENSO SQUAD' was published in Mexico in August, 2024. It was created for the brand: DENSO, by ad agency: Birth Group. This Content and Design media campaign is related to the Automotive and Personal Transportation and Transport industries and contains 8 media assets. It was submitted 3 months ago by VP Creativo: Ángel Sánchez of Birth Group.
Credits
Advertising Agency: Birth Group, México
Original idea: Alejandro Yepez
VP Creative: Ángel Sánchez
Head of Art: Eunice Suárez
Head of Creative: Héctor Chávez
Creative Director: Viridiana Pérez
Art Directors: Gabriel Díaz / Rodrigo Morales
Art Sr.: Jean Carlo Bortolotti
Art Jr.: Pablo Zepeda y Angelica Perez
Copywriter: Josh López, Valeria Carrillo.
