Description
The Florida Lottery is launching a new brand platform called “The Department of Good Fun,” a play on words to embody all the good it does by funding education in the state through every game sold. The initial launch of this new positioning, with the tagline “it’s good fun,” is rolling out throughout October 2024. A holiday spot featuring Santa Claus himself interviewing for a job at the Department of Good Fun launched November 1.
Created by longtime AOR PPK, the new positioning establishes the Lottery itself as a purpose-driven brand through a fictitious entity, The Florida Lottery’s Department of Good Fun, which dramatizes the government organization as a whimsical, innovative place centered equally around play and philanthropy — the epicenter of fun games that give back to the state of Florida.
This professional campaign titled 'The Department of Good Fun' was published in United States in October, 2024. It was created for the brand: The Florida Lottery, by ad agency: PPK. This Integrated medium campaign is related to the Education and Gaming industries and contains 3 media assets. It was submitted 14 days ago.
Credits
Agency:
CEO: Tom Kenney
President: Garrett Garcia
Executive Creative Director: Paul Prato
Creative Director/Writer: Nick McMurdy
Creative Director/Art Director: Christy Beegle
Creative Director/Writer: Ivan Gonzalez
Sr. Writer: Tatiana Kalba
Sr. Art Director: Alan Schneller
Sr. Art Director: Carmen Masterson
Writer: Meg Chamlee
Writer: Ceara Metayer
Producer: Christine Allen
Director of Post Production: Joe Guerra
Sr. Editor: Brad Lulas
Lead Animator: Jason McTeague
Director of Audio Production: Roger Hughes
Group Account Director: Joanne Martin
Account Supervisor: Drake Goebelbecker
Account Executive: Cecil Robinson
Director of Project Management: Kelsey Swagler
Executive Director, Strategy & Innovation: Nicholas Stoeckle
Interactive Creative Director: Dmitrii Osipovskii
Interactive Designer: Mary Trepany
Junior Photographer: Matthew Burge
Director, Digital Strategy: Lexi Farnella
Associate Director, Paid Social: Kat Koerner
Social Media Strategist: Emma Hagarman
VFX: Lava Studios
Research Partners:
IPSOS
No Single Individual
