What makes scratch-off games so thrilling is the fact that any one of them has the potential to completely transform our players’ lives. It’s that incredible excitement that bubbles just beneath the surface and keeps our players coming back for more. They want to reveal A WORLD OF EXCITEMENT.
This campaign focuses on the excitement of play by placing us directly in the moment of scratching and allowing us to experience it from a perspective we’ve never seen before.
This professional campaign titled 'Scratch-Offs World of Excitement' was published in United States in June, 2022. It was created for the brand: The Florida Lottery, by ad agency: PPK. This Film and Outdoor media campaign is related to the Gaming industry and contains 4 media assets. It was submitted over 1 year ago by Group Creative Director: Paul Prato of PPK.
Advertising Agency: PPK, Tampa, United States of America
Executive Creative Director: Paul Prato
Creative Director/Writer: Nick Mcmurdy
Creative Director /Art Director: Christy Beegle
Bilingual ACD/Writer: Ivan Gonzalez
Art Director: Alan Schneller
Producer: Christine Allen
Director of Post Production: Joe Guerra
Director Of Production: Lauren Houlberg
Director Of Audio Production: Roger Hughes
Lead Animator: Jason McTeague