To promote one of our favourite photographers, Tyler Gray, as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by him. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind.
This professional campaign titled 'The Creative Grind' was published in Canada in March, 2013. It was created for the brand: Tyler Gray Photography, by ad agency: Red Lion. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Anand Iyer
Copywriter: Dave Pigeon
Photographer: Tyler Gray