Description
The film, featuring a cast of more than twenty real SickKids patients, portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It artfully weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real life moments of children and their families.
This professional campaign titled 'The Count' was published in Canada in April, 2025. It was created for the brand: SickKids Foundation, by ad agencies: FCB Canada and Iconoclast. This Film medium campaign is related to the Health and Public Interest industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Credit Form
Client: SickKids Foundation
Campaign Title: The Count
Campaign Start Date: April 3rd, 2025
Credits
Client: SickKids Foundation
Chief Marketing Officer: Heather Clark
VP, Head of Brand, Content & Communications: Kate Torrance
Director, Brand Marketing Management: Roy Gruia
Director, Public Relations & Communications: Sandra Chiovitti
Associate Director, Brand Marketing: Jessica Myers
Associate Director, Brand Strategy, Governance & Production: Tina Tieu-Lafrance
Associate Director, Public Relations: Tania Kwong
Manager, Integrated Brand Marketing: Joanna Yu
Manager, Brand Strategy, Governance & Production: Anne Hernandez
Coordinator, Brand Strategy, Governance & Production: Melody Zhang
Manager, Public Relations & Stakeholder Relations: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Phillip
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
EVP, Global Creative Partner: Danilo Boer
Executive Creative Directors: Andrew MacPhee
Associate Creative Directors: Brendan McMullen & Jacob Pacey
Art Director: Erika Jee
Copywriter: Reena Feldman
EVP, General Manager: Tracy Little
Group Account Director: Rose Noble
Account Supervisor: Sophie Seidelin
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Shelagh Hartford
VP, Broadcast Production: Sarah Michener
Senior Broadcast Producer: Tess Waisglass
Production House: Iconoclast
Director: Clément Durou
Executive Producer: Charles Marie Anthonioz
Production Service Company: Merchant
Executive Producer: Ian Webb
Producer: Maryna Petrenko
Director of Photography: Shady Hanna
Edit: Work Editorial
Editor, Longform: Neil Smith
Cutting assistant, Longform: Fatos Marishta
Editor, :60 and :30: Fatos Marishta
Producer: Victor Medina
Head of Production: Chris Delarenal
EP: Alejandra Alarcon
Managing Director: Erica Thompson
Sound by Soundtree Music
Music Composed & Produced by Peter Raeburn & Luis Almau
Additional Music Production by Luke Fabia, John Mourounas & Maddie Stephenson
Sound Design & Mix by Jack Patterson
Additional Sound Design & Mix by Henning Knoepfel
Soundtree CCO: Peter Raeburn
Soundtree Senior Producer: Neil Athale
Soundtree MD: Jay James
Music & Sound Company: Soundtree Music
VFX by ARC Creative
ECD: Gavin Wellsman
EP: Catherine M. Fischer
Producer: Ramya Shankar
Shoot supervisor: Jeff Lopez
2D Lead: Antoine Douadi
CG Lead: Ajit Menon, Rafael Ghencev
FX: Rui Huang, Wensen Liang, Jordan Gestring
CG Lighting: Steve Eisenmann, Eva Kuehlmann
Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
Matte Painting: Charles Lee, Roger Hom
Concept artist: Roger Hom
Matchmove Supervisor: Sergio Villegas
Colour by ARC Creative
Sr Colourist: Mikey Pehanich
EP: Alexandra Lubrano
Color Assists: Amonnie Nicolas, Nick Yelesin
Production Coordinator: Alex Ponce
Sound by Soundtree Music
Music Composed & Produced by Peter Raeburn & Luis Almau
Additional Music Production by Luke Fabia, John Mourounas & Maddie Stephenson
Sound Design & Mix by Jack Patterson
Additional Sound Design & Mix by Henning Knoepfel
Soundtree CCO: Peter Raeburn
Soundtree Senior Producer: Neil Athale
Soundtree MD: Jay James
Music & Sound Company: Soundtree Music
Post Production: 456 Studios
Executive Producer: Amanda Henry
Post Producer: Devin Fields
Creative Editor: Rod Reano
Post Production Assistant: Diego Rojas Garcia
Production House (Non-video assets): 456 Studios
VP, Director of Studio Production: Kendra Plantt
Director of Integrated Production: Jennifer Grandoni
Sr. Integrated Producer: Chris Costa
Integrated Producer: Sunaina Arora
Production Lead: Jennifer Cachola
Studio Manager: Alex Zuniga
Production Artist: Alec James
Production Artist: Jason Abraham
Jr. Production Artist: Emily De Kruyff
Sr. Retoucher: Carly Bright & Marcelle Faucher
Sr. Proofreader: Sarah Melse
Photography Studio: WestSide Studios
Executive Producer: Caitlin Jeffery
Photographer: Matt Barnes
Retoucher/AI/CG Artist: Brad Pickard
Media Agency: Cairns Oneil
President: Devon MacDonald
Managing Director: Kelly Miller
Communications Director: Jen Blenkhorn
Communications Supervisor: Meghan Alikhan
Digital Supervisor: Jenn Sutherland
Senior Communications Planner: Kiran Gill
Digital Planner: Gabrielle Burge
Communications Planner: Heidi Yan
Digital Media Coordinator: Aishwa Vyas
Media Coordinator: Shamoyl Arsiwala
Programmatic Manager Digital: Neysa McCutcheon
Sr Search Specialist: Abinash Raventherakumar
Public Relations Agency: Citizen Relations
Chief Creative Officer: Josh Budd
Senior Vice President, Strategy: Lindsay Page
Creative Director: Travis Myers
Creative Director: Jess Richards
Creative Director: Mike Lo Nam
Creative Director: Abeer Verma
Managing Director, PR: Josie Haynes
Senior Account Director, PR: Katie Skinner
Associate Director, PR: Justine Little-Trent
Senior Account Executive, PR: Katie Haller
Senior Account Executive, PR: Sarah Husted
Senior Account Executive, PR: Iris Yee-Kiu To
Managing Director, Experiential: Kevin Wagman
Vice President, Experiential: Adam O'Neill
Account Manager, Experiential: Kayla Metcalfe
