Maitri Advertising - APRIL FOOL Spot
Agency: Maitri Advertising
Main Film
Website
PSA Film
Description
On April Fools’ Day, a mockumentary featured the iconic George Thekkumootil from the beloved late-2000s Malayalam sitcom Akkara Kazhchakal. The film follows a quirky salesman promising players the ultimate BGMI experience—offering UC top-ups, elite passes, exclusive skins, and premium vehicles. His pitch is simple: all he needs is the player's "Money and Account" in exchange for guaranteed Chicken Dinners.
This mockumentary-style campaign, paired with a website, delivered a crucial message: never trust unauthorized sources for in-game purchases.
The result? The world’s most viral gaming ad.
This professional campaign titled 'Maitri Advertising - APRIL FOOL Spot' was published in India in April, 2025. It was created by ad agency: Maitri Advertising. This 360°, Digital, and Film media campaign is related to the Media industry and contains 3 media assets. It was submitted 8 months ago.
Credits
Client: Battlegrounds Mobile India (BGMI)
Agency: Maitri Advertising Pvt. Ltd
Managing Director: Raju Menon
Chief Operating Officer: Jayakumar N
Director Ideation: Venugopal R Nair
Creative Directors: Francis Thomas & Vincent Vadakkan
Chief Media Officer & Key Accounts Head: Sumit G
Director, Digital and Overseas Business: Sumit Raj
Head (Digital & Creatives): Ajay Sathyan
Writer & Art Director: Muhammed Farhan
Senior Editor: Anil Jacob
Editor: Sharath Chandran
