Skip The Hassle

This campaign for Toyota Iraq’s USelect platform takes a relatable pain point and flips it into a bold, cinematic metaphor: the used car market feels like an ad you can’t skip. From exhausting negotiations and confusing deals to wasted time and dead ends, buying or selling a car the traditional way often feels like being trapped in a loud, over-the-top commercial with no exit.

The concept builds on this insight by turning the real market into a chaotic, exaggerated ad world — complete with shouting salesmen, dancing promoters, and gimmicky tricks. Just when it becomes unbearable, the viewer hits "Skip." That skip is USelect.

With a touch of satire and a sharp visual style, the campaign introduces USelect as the official Toyota-backed platform where users can buy, sell, and exchange cars with confidence, ease, and zero noise. The message is clear: skip the hassle, skip the drama — go straight to what you need, powered by Toyota’s trust and credibility.

The campaign was released in both Arabic and Kurdish, featuring local actors known for their comedic delivery, making it instantly recognizable and widely relatable across Iraq. Bold, memorable, and refreshingly honest, “Skip the Hassle” resonated with audiences tired of the traditional car market experience and positioned USelect as the smarter way forward.