The Comeback

BAPTIST HEALTH AND 52. A DREAM COMPANY PRESENT “THE COMEBACK”
Baptist Health South Florida, the largest healthcare organization in the region, with 12 hospitals, more than 29,000 employees, 4,500 physicians and 200 outpatient centers, urgent care facilities and physician practices spanning Miami-Dade, Monroe, Broward and Palm Beach counties, together with 52. A Dream Company / Miami, the agency founded and led by Tony Waissmann, present their new work under the concept: “What really matters is living life to the fullest because an injury can take you out of the game, but Baptist Health puts you back in”

Elizabeth Novick Wenger, Director of Brand Management at Baptist Health South Florida, shared her thoughts on the project:

“Seeing Matthew Tkachuk publicly thank our physicians who helped him return to the ice was a powerful reminder of why we do what we do. At Baptist Health, caring for elite athletes and caring for our community are one and the same. It’s about delivering exceptional care with compassion, so every patient can get back to the moments that matter most. 52. A Dream Company, understood that from the very beginning. Their team brought creativity, agility and true partnership to the process, helping us tell this story in a way that feels both authentic and impactful”

Tony Waissmann, Founder & CCO of 52. A Dream Company, commented: The truth is, the first thing I have to say is that it’s a pleasure to work with Baptist Health because of their professionalism and their human quality. This is the first project we’ve done together, and we’re already working on the second. What I find very interesting about this work is that everything is real. We started from a real injury suffered by Matthew Tkachuk, assistant captain and one of the Florida Panthers’ stars, and what happened after his recovery at Baptist Health, when he returned to play and won the Stanley Cup with the team. At that very moment, he thanked the doctors, and everything started from there, leading to this concept, which applies not only to him but to everyone who has a passion for playing a sport or even going for a run. ‘An injury can take you out of the game but Baptist Health, puts you back in.’ It speaks about living life to the fullest, enjoying sports without fear because you know who’s behind you taking care of you. It’s an optimistic message about living and enjoying life.”