Description
Clash Royale celebrates its 10-year anniversary with a film created by DAVID New York. The new campaign for Clash Royale is an ode to the game’s passionate community, featuring a combination of fan-created content, heroic live action, and animation.
The film features a mix of fan-generated content and heroic live-action elements inspired by players who have gone to the extreme, from dressing up as the game’s Goblin characters in parks to students who have taken the game’s iconic emotes into classrooms.
The film also includes cameos from a variety of notable influencers, content creators, and e-sports players who have served as a cornerstone of the community over the past 10 years.
The campaign is just the start of Clash Royale’s 10-year anniversary celebrations, which will continue throughout the month with in-game events.
"Over the past 10 years, there’s been so much passion for the game that has manifested as this unique kind of content on social media. We wanted to celebrate all the absurd fandom, and the community that has helped make the game what it is today,” says André Toledo, Chief Creative Officer at DAVID New York.
This professional campaign titled '10 Year Anniversary - All for the Crown' was published in United States in March, 2026. It was created for the brand: Clash Royale, by ad agency: DAVID New York. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 7 minutes ago.
Credits
Campaign: Clash Royale 10 Year Anniversary - All for the Crown
Supercell
Iwo Zakowski: Head of Live Games Marketing
Gabriel Eccher: Global Marketing Lead
Renato Santos: Head of Marketing LATAM
Fredrik Herneoja: Marketing Producer
Emilia Russell: Community Manager
Maria Barrera: Community Manager
Tuomo Kälviäinen: Creative Producer
DAVID New York
Pancho Cassis: Global CCO & Partner
Sylvia Panico: Global COO
Carol Vieira: North America Managing Director
Daniel Lobatón: North America CCO
André Toledo: Chief Creative Officer
Jason Burke, Erin Evon: Group Creative Director
Thomas Nitti, Seiji Wakabayashi: Associate Creative Director
Brenda Morrison Fell: North America Head of Production
Katie Lemke: Senior Producer
Debi Rubbiani: Executive Producer
Barbara Karalis: Business Affairs Director
Brett Niebling: Group Account Director
Celia Yuen: Account Executive
Paula Vampre: Global Chief Strategy Officer
Victoria Aldecocea: Associate Strategy Director
Sandra Azedo: Global PR & Communications Director
Production companies/Partners: 1stAveMachine, Adrenorama, Work Editorial, Arc, Creative Studio, Pickle Music, Squeeze Animation Studios, Company3
