Segredos Bridgerton

Comfort, Unilever’s leading fabric conditioner brand, presents the main film of its biggest bet of the year in Brazil: the Comfort Segredos Bridgerton line, which seeks to translate the Bridgerton universe into an unmistakable fragrance. Starring Hugh Sachs, the iconic Brimsley from the Netflix series, the campaign dives into this setting to unravel the mystery behind the disappearance of the castle’s flowers.
Created by Dark Kitchen Creatives, co-created by Netflix’s Brand Partnership team, and produced by MyMama, the film uses investigative storytelling. Sachs, in his persona as the queen’s loyal squire, searches for the whereabouts of the court’s missing flowers, only to discover that their essence has been preserved in the fragrance of Comfort Segredos Bridgerton.
The fragrance was created to be the “essence of the romances and secrets” that surround the characters. It brings together the mystery of red fruits combined with the nobility of roses and the delicacy of lily of the valley, with a sweet and enveloping vanilla base.
“Bringing Hugh Sachs to the center of the narrative was a strategic decision to connect Bridgerton’s aspirational universe to Comfort’s most fragrant royal secret. With his discretion, dedication, and as the queen’s main confidant, Brimsley is the perfect link to lead this story. The campaign combines high fragrance performance with a sensory experience worthy of royalty, transforming the laundry routine into a moment of indulgence,” says Larissa Rezek, Fabric Conditioners Marketing Manager at Unilever Brazil.
The production, filmed on a sustainable set, mobilized 120 professionals and used 26 meters of natural flowers which, after filming, were distributed to the crew and suppliers, avoiding waste.
The communication strategy for the campaign is robust and 360°, focusing on digital channels, social media, strong influencer presence, and sensory activations during Carnaval to bring the “fragrance of royalty” to the Brazilian public. The campaign reinforces Comfort’s social-first vision, seeking to be where culture and conversations happen, connecting with consumers in a natural and genuine way.
The Comfort Segredos Bridgerton line, which includes the concentrated fabric conditioner and Comfort Boom in-wash scent booster crystals, is now available at major retail outlets across Brazil.