Description
“Switch Now” is a digital video campaign from FiberX, a leading FTTH internet provider in Basrah. The campaign tackles everyday frustrations users experience with outdated internet services, slow speeds, lag during gaming, disrupted online classes, family bandwidth wars, and unreliable customer support.
The storytelling focuses on 5 short videos that highlight relatable pain points in internet from daily life in Basrah. Whether it’s a student getting kicked out of class, a gamer losing due to lag, or a family stuck buffering their favorite show, each scene ends with a simple yet powerful message:
“Switch Now – because enough is enough.”
The tone is humorous, emotional, and direct, with a deep understanding of Iraqi users’ struggles with poor internet. By merging local insight with a universal call to action, the campaign pushes viewers to make a fast and confident switch to FiberX.
This professional campaign titled 'Switch Now' was published in Iraq in September, 2025. It was created for the brand: Fiber X, by ad agency: Sketch. This 360° medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Director: Abbas Albadri
DOP: Ali Jassim
Production Designer: Ahmed Bassim
Director Assistant: Mohammed Salam
Production Manager: Ammar Turky
Agency Team
Art director: Hassaan Alalosy
Copywriter: Ali Saeed
Photographer: khezez
Graphic designer: Abbas Raaad
Motion graphic: Ali K Alsofy
Project coordinator : Saif Mohanad
