3°C, Thursday 19, 13:00 - The coldest point is here
3°C, Thursday 19, 16:00 - The coldest point is here
3°C, Thursday 19, 10:00 The coldest point is here
Description
On one of the hottest days of the year, Paraguay appeared as the hottest point on the planet, generating widespread conversation around it.
Using real heat map data —date, time and peak temperature hours— we turned that record-breaking heat into a brand opportunity: if there’s an extreme point, the coldest one belongs to our flavor.
To do this, we created a series of print pieces published on Pulp Paraguay’s social media, transforming a climate record into brand territory.
This professional campaign titled 'The coldest point' was published in Paraguay in February, 2026. It was created for the brand: Pulp, by ad agency: Brick. This Digital and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 35 minutes ago.
Credits
Advertising Agency: Brick Paraguay
Client: Bebidas del Paraguay
Creative Designer: Adelquis Bengoechea
Copywriter: Andrea Cañete
Creative Director: Horacio López
Art Director: Juliano Candia
Account Manager: Marite Soler
