The Cold Plunge

When Creative Comfort Zones Go Ice-Cold: The French Fries Plunges Creatives into a Hilarious Audio Adventure

In its two-minute audio short story, The French Fries shows why risking hypothermia isn’t the only way to shake things up

The French Fries has created an engrossing yet toe-curlingly embarrassing story to convince creatives to step outside their comfort zone and engage the award-winning audio house on upcoming creative projects.

The nearly two-minute audio short story tells the highly immersive tale of an ad creative “enjoying” their very first cold plunge, cranking the faucet all the way into the blue and filling the tub with four bags of gas station ice cubes.

Not surprisingly, the experience goes awry in a hilariously descriptive fashion. The French Fries perfectly executes casting, direction, sound design, and music to bring the story to life. The whole experience culminates in an unexpected trip to the hospital. The spot concludes by promoting The French Fries as a less risky way for creatives to step outside of their comfort zone.

Listen to “The Cold Plunge”: https://www.youtube.com/watch?v=Fza2O7NcztI

Founder Yan Dal Santo said the audio short is aimed at creatives who often tend to stick with the two or three audio houses they already know.

“As a creatively driven independent audio house, we know there is pressure from every angle to always be unique and fresh. It’s the same for creatives,” he says. “This is an aspect of our industry that we have embraced over the years and have gotten quite comfy with. We are constantly exploring and experimenting with our craft, never resting on our achievements, so with a partner like us, we just make it more comfortable for creatives and clients to get out of their comfort zone.”

Dal Santo has worked on notable projects both in Canada and internationally, including The Raptors' "We The North," "Sounds of Trauma" for the David Lynch Foundation, "Unwanted Followers" for the Canadian Centre for Child Protection, Dove’s "Love Your Curls," and Louis Vuitton’s "Dreams" featuring Yasiin Bey. Yan’s work has been celebrated at the world’s most prestigious advertising awards shows.

The shop has implemented a highly targeted pre-roll strategy across YouTube and social, that is focused on connecting with advertising creatives. “We know they frequently scour YouTube for inspiration and references, specifically searching for famous campaigns and interviews, so we thought it would be a great idea to show up where they are not expecting us to be,” says Dal Santo.

Listen and learn more about The French Fries at thefrenchfries.ca

About The French Fries Sound & Music
The French Fries is a fully bilingual, award-winning, full-service, creative music and sound studio in Toronto and Montreal. They specialize in original music, writing, casting, directing, recording, mixing, sound design, and sonic branding for TV, web, radio, podcasts, VR, 3D audio, experiential, long format, and feature films.