Brewhouse Light

The Cold Challenge

Agency: Saint Bernadine Mission


Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising.

This professional campaign titled 'The Cold Challenge' was published in Canada in September, 2012. It was created for the brand: Brewhouse Light, by ad agency: Saint Bernadine Mission. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Saint Bernadine Mission Communications Inc, Vancouver, BC, Canada
Creative Directors: Andrew Samuel, David Walker
Art Director: Rory O'Sullivan
Copywriter: Jessica Mori
Director: Angela Kendall



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