Description
As new global partner of the ICC, Marriott Bonvoy launched THE CLOSER THE BETTER, a campaign platform celebrating the intersection of cricket, travel, and cultural experiences for the ICC Men’s T20 World Cup 2026. The campaign was connected and executed by global marketing agency 160over90.
The launch campaign starred iconic Indian international cricketer and former captain Rohit Sharma, as well as former England batsman turned commentator Kevin Pietersen—in a variety of comedic scenes showing Marriott Bonvoy members one-upping each other with their once-in-a-lifetime cricket experiences.
The campaign lived across broadcast, BVOD, social and digital channels.
This professional campaign titled 'THE CLOSER THE BETTER' was published on March 12, 2026. It was created for the brand: Marriott Bonvoy, by ad agency: 160over90. This Film medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 1 media asset. It was submitted 2 minutes ago.
Credits
Client: Marriott Bonvoy
Creative Agency: 160over90
Production: TRUCE Productions
Director: Tim Green
Post House: Heckler
Music/Sound: Rumble Studios
