Description
Home improvement should feel exciting. But for most people — especially Gen Z and millennial homeowners — it often feels like a grind. The category has spent decades glorifying the “work”: hauling lumber, lugging carts, sweating through projects. And the term “helpfulness” has become about the planning, the doing. But, for most people, the hard work is the least satisfying.
So, Lowe’s decided to take back what “helpfulness” really means. There’s No Place Like Lowe’s, created in partnership with Dentsu Creative, is a brand expression built on a simple belief: home improvement isn’t about the hard work — it’s about getting to the good stuff.
It’s about remodeling your backyard into the go-to hang spot. It’s about getting inspired while taking a stroll through the garden center on a Saturday morning. It’s about getting your appliances delivered and installed as soon as the next day, so you don’t miss the school play.
Because while the rest of the category is shouting about hard work, Lowe’s understands something deeper: People don’t fall in love with home improvement because of the sweat. They fall in love because of the feeling.
And the good stuff looks different for everyone. But Lowe’s can help you get there.
- For DIYers, that means the inspiration, innovation, and the process along the way.
- For DIFM (do it for me) shoppers, it means services that make home improvement easier, smoother, and less stressful.
- For Pros, it’s about a true partner who solves problems quickly so they can get paid and move on to the next job.
Across every audience, Lowe’s is shifting the story from just “get it done.” And every helpful interaction, whether it’s expert advice, the right product recommendation, a fast delivery, or an on time install, is designed to bring people closer to that good stuff.
The Creative Approach
To bring this world to life, the campaign centers on real people shown in moments that feel human, authentic, and joyful, transforming simple moments inside Lowe’s into something stylish, cinematic, and effortlessly cool. Set to the tune of “Rollout” by Ludacris, the edit is energetic and modern, using sound levels, music and unexpected transitions to amplify emotion.
“There’s No Place Like Lowe’s” will come to life across broadcast, streaming, digital and social beginning on March 14.
This professional campaign titled 'There's No Place Like...' was published in United States in March, 2026. It was created for the brand: Lowe's, by ad agency: Dentsu Creative. This Film medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
CLIENT
LOWE’S
Mooresville, NC
Jen Wilson - Chief Marketing Officer
Kyle McCarthy - VP, Chief Creative Officer
Bailey Surrett - Sr. Creative Director
Chris Fagan - Director, Advertising & Campaign Operations
Elizabeth Bragg - Sr. Manager, Creative Campaign Ops
Bryce Karbin - Asst. Marketing Manager
Gerardo Soto - VP, Media & Sports Marketing
Allie Johnson - Sr. Manager Media Planning
Kristina Panuski - VP, Brand and Category Marketing
Amanda Bailey - VP, Customer Loyalty & Marketing
AGENCY
DENTSU CREATIVE ADVERTISING
150 East 42nd Street
New York, NY 10017
Laurel Flatt - Chief Client Officer
Jane Delworth - EVP, Client Leadership
Nicole Elfstrom - SVP, Client Leadership
Lexi Kern - Account Director, Client Leadership
Angela Chan - Account Executive, Client Leadership
Brian Eden - Executive Creative Director
Kristi Knight - Creative Director
Maggie Watson - Creative Director
Andrew Truong - Associate Creative Director
Ricardo Pocci - Associate Creative Director
Shawna Ross - Chief Strategy Officer
Rachel Bradshaw - VP, Brand Experience Strategy
Aspen Grams - Associate Director, Integrated Strategy
Andrea Rastogi - Group Executive Producer, Integrated Production
Lauren Lampasi - Senior Producer, Integrated Production
Chris Howland - Senior Project Manager, Project Management
Polly Poulos-McCarthy - Sr. Business Manager, Business Affairs
Megan Jenkins - Sr. Talent Manager, Business Affairs
PRODUCTION
PARK PICTURES
184 Fifth Avenue, 8th Floor
New York, NY 10010
Scott Lyon - Director
Jackie Kelman Bisbee - Founding Partner
Christopher Grove - Executive Producer
Chelsea Schwiering- Head of Production
Nina Beth Shiffman - Producer/UPM
Director of Photography - Martin Ahlgren
Production Designer - Brian Branstetter
Jennifer Friedman - Production Supervisor
Christine Earl - Production Supervisor
LOWE’S PRODUCT SPECIALISTS
Nick Noce - Product Specialist/Prop Master
Courtney Fain - Product Coordinator
EDITORIAL
PS 260
26 Broadway, suite 808
New York, NY 10004
Emile Doucette - Editor
Matt Posey - Editor
Christian Frahme - Senior Cutting Assistant
Laura Lamb Patterson - Executive Producer
Zeke Bowman - Partner, Executive Producer
VISUAL EFFECTS
ARTJAIL
50 Eldridge St. 7th Floor
New York, NY 10002
John Skeffington - MD, Partner
JD Yepes - CD, Partner
Emily Bloom - Project Lead
Andreina Villabon - Producer
Becca Gmerek - Producer
AUDIO
SONIC UNION
Michael Marinelli - Mix Engineer, Co-Founder
Carolyn Mandlavitz - Studio Director
MUSIC
"Rollout (My Business)" by Ludacris
Remixes - Heavy Duty Music and Baxter House Music
MUSIC SUPERVISION
Premier Music Group
MEDIA | Spark
Melissa Campbell - EVP
Karen Zelenka - VP
Brian Cipollina - VP
Jacqueline Fulcher - Director
