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Unicef

The Class of No Tomorrow

Agency: Traffic

Description

Today, 1 in 3 children are out of school in countries affected by war of disaster.
In May 2019, UNICEF, showcased the effects of this crisis with a unique exhibition at Palma De Mallorca Airport, Spain to urge delegates attending the Third International Conference on Safe Schools to take positive action.
Introducing, The Class of No Tomorrow.
The Class of No Tomorrow is an experiential exhibition of three wood sculptures, each one made from wooden debris taken from schools destroyed by armed conflicts. The wood was sourced from the remains of three affected schools (Left to right).
1. Left: Novotoshkivske School, Ukraine
2. Middle: Ogweni Primary School, South Sudan
3. Right: Khalid bin Wal id School, Iraq
Shaped like children, these sculptures symbolized the innocent victims who lost their schools and right to learn due to armed conflicts.
The exhibition was placed at the baggage collection area in Palma de Mallorca Airport, Spain – a spot where every delegate attending the Safe Schools Conference 2019, would pass through.

This professional campaign titled 'The Class of No Tomorrow' was published in United Arab Emirates in May, 2019. It was created for the brand: Unicef, by ad agency: Traffic. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising Agency: Traffic Digital, Dubai, United Arab Emirates
Executive Creative Director: Tuki Ghiassi
Creative Director: Ross Davies
Art Director: Jayesh Seth
Copywriter: Zaheen Bagasrawala
Strategist: Sophia Kenvold
Research: Sophia Kenvold / Louise Dunne
Additional credits: Fineline, iMosion

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