Is Your Door in the Draw

People’s Postcode Lottery’s celebrity entourage hit the snow-covered streets once again this Christmas, in what marks the brand’s largest-ever multi-channel campaign.
Crafted in-house by People’s Postcode Lottery and directed by Vince Peone through The Gate+, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn spreading seasonal cheer with news of the brand’s biggest-ever prize pot of £38.2 million.
Fred Sirieix makes a dramatic entrance in a daring skydive stunt from People’s Postcode Lottery’s famous red blimp, asking: “Could your door be the winning one?” - and reminding viewers to sign up before midnight on Sunday 30 November.
The AV activity builds to a crescendo the weekend before the sign-up deadline, as the lottery brand hijacks broadcaster continuity segments with contextual voiceover messages bookending ITV and Channel 4 favourites such as Gogglebox and I’m A Celebrity.

To extend reach beyond screens, People’s Postcode Lottery has also partnered with Goalhanger Podcasts, bringing the campaign to the hugely popular The Rest Is series. The first-of-its kind deal includes a takeover week across its four biggest shows, with branded segments and episodes featuring hosts posing the all-important question to listeners: “Is your door in the draw?”
Activity is also set to run across radio, OOH, and digital, in a bold unmissable media laydown, planned and bought by the7stars in partnership with People’s Postcode Lottery’s in-house media investment team.