The Centre Lane

Agency: Grey


The Centre Lane, is a empowering docu-drama that blends live action and animation to tell the story of the Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18.

This professional campaign titled 'The Centre Lane' was published in Japan in March, 2021. It was created for the brand: SK-II, by ad agency: Grey. This Content medium campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: Grey Japan
Executive Creative Director: Graham Drew
Consulting Executive Creative Director: Leo Savage
Creative Consultant: Stuart Harkness
Executive Creative Strategy Director: Danni Mohammed
Executive Creative Business Director: Siddika Dehlvi
Executive Creative Producer: San Takashima
WPP Team Lead: Nihar Das
Creative Strategist/Copywriter: Katie Mulligan
Global Integration Lead: Nathan Wilson
Executive Account Director: Yukiko Ochiai
Senior Producer: Shoko Akutagawa
Creative Director: Ashley Chen
Creative Director: Ken Mitani
Creative Director: Sudhir Pasumarty
Copywriter: Yukika Anan
Art Director: Erina Uchiyama
Senior Project Director: Angelique Malabanan
Project Director: ChewLing Loke
Creative Director: Shane Lester
Senior Account Executive: Iris Gu
Planning Director: Hiroko Matsuo
Account Director: Sue-Ann De Cruz
Business Director: William Godwin
Media Director: Prajat Khare
Director: Hirokazu Kore-eda
Associate Director: Wataru Togashi
Director of Photography: Ryutu Kondo
Music Director: Akira Kosemura
Animator: Masanobu Hiraoka, Nobuaki Doi, Hideki Inaba
Post Production: Daryl Bryan Lim / Hogarth Singapore
Casting: Choei Suzuki / Gambit

Monkey Wrench C...


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