#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let's be cautious, let's play safe.
This professional campaign titled '#MaskUp' was published in India in March, 2021. It was created for the brand: Monkey Wrench Communications, by ad agency: Monkey Wrench Communications. This Digital medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 3 media assets. It was submitted over 1 year ago by Chakravarty: Madhura of Monkey Wrench Communications.
Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee