The legend of PITERA

Agency: SK-II


There are stories. And there are legends. For SK-II, the legend of Pitera began in an old sake brewery. A chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the Power of Pitera. Join Imma, Japan’s first virtual human, unleash the Power of Pitera with Ayase Haruka, Dou Jing Tong and Behati Prinsloo through an exciting mix of manga, music and mixed reality. PITERA™ is the secret behind the entire SK-II skin care line. Rich in vitamins, amino acids, minerals, and organic acids, PITERA™ improves uneven skin tone, minimizes darks spots, smooths fine lines and wrinkles, and boosts radiance with a combination of more than 50 micro-nutrients.

This professional campaign titled 'The legend of PITERA' was published in United States in November, 2019. It was created for the brand: SK-II, by ad agency: SK-II. This Film medium campaign is related to the Beauty and Fashion industries and contains 1 media asset. It was submitted about 4 years ago by Majumder: Neel of Image Work.


Advertising Agency: SK-II inhouse, United States of America
Concept Creator And Executive Creative Director: Neel Majumder
Cgi: Modeling Cafe
Model: Imma [ Virtual Girl ]
Model: Behati Prinsloo
Model: Ayase Haruka
Model: Dou Jing Tong


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