Description
During Ramadan, food brands typically continue showing tempting food throughout the day, even while much of their audience is fasting. Nestlé chose to do the opposite. Instead of showing food, we built a campaign around restraint. During fasting hours, dishes stayed covered, desserts remained hidden and recipe content stopped before the final reveal. The absence of food became the creative device.
This professional campaign titled 'The Campaign That Waited' was published in Mauritius in February, 2026. It was created for the brand: Nestlé, by ad agency: GREY Mauritius. This Digital medium campaign is related to the Food industry and contains 7 media assets. It was submitted about 5 hours ago by Creative Director: Shane Seeam of GREY Mauritius.
Credits
Advertising Agency: GREY Mauritius
Creative Director: Shane Seeam
Strategist: Lovish Tulloo
Social Media Manager: Aditi Juttun
Social Media Manager: Temul Kowlessur
Art Director: Kevin Gunputh
Graphic Designer: Abel Mellier
Copywriter: Bertrand Herisson
