Description
Toyota is known for reliability, but not for desirability. So how do you sell a new Toyota with a design inspired by a diamond... you turn it into one. 💎
Introducing the C-HR Collection, a collab with Australian jewellery designer Millie Savage where we took apart a new C-HR, incinerated it, then used the carbon to create lab-grown diamonds that were used to create 13 handmade pieces including rings, a necklace, a bracelet and even tooth grill made from the car grille, available for purchase at milliesavage.com
This professional campaign titled 'The C-HR Collection ' was published in Australia in August, 2024. It was created for the brand: Toyota, by ad agency: HERO. This Film, Integrated, and Static Images media campaign is related to the Automotive and Personal Transportation, Fashion, and Jewelry industries and contains 1 media asset. It was submitted over 1 year ago by Associate Creative Director : Shane Geffen of VMLY&R Melbourne .
Credits
Advertising Agency: HERO
Executive Creative Director: Shane Geffen
Creative Director: Andrew Woodhead
Associate Creative Director: Lee Phillips
Art Director: Charlotte Smith, Johnathan Akiki
Creative: Will Fox
Head of Broadcast: Roz Scrimshaw
Freelance Producer: Sheridan Wadelton
Head of Strategy: Tallon Mason-Kaine
General Manager: Richard Hayes
Executive Director: Charlie McDevitt
Group Account Director: Gideon Nedas
Senior Business Manager: Issy Kelly
Production Company: FINCH
Managing Director: Corey Esse
Director: Michael Hili
Executive Producer: Nick Simkins
Producer: Bryce Lintern & Amy Dymond
DOP: Ross Giardina
Robotics: Kuka Robotics
Casting Agency: Peta Einberg Casting
Casting Director: Peta Einberg
Post Production Company: ARC Edit
Executive Producer: Kani Saib
Colour Grade: Matt Fezz
Editor: Graeme Pereira
Online Artist: Viv Baker
Sound Design & Music Production: Massive Music
Producer: Georgia Roberts & Katrina Aquilia
Composer: Lance Gurisik
Sound Engineer: Abby Sie and Myles Lowe
Jewellery Designer: Millie Savage
Diamond Creator: Heart in Diamond
