Description
Context:
KFC's crunch has reached the end of the world with a new store in Punta Arenas-Chile, making it the southernmost location on the continent. We knew we had to create something iconic to ensure everyone in the area was aware of its arrival.
Idea: We took the most iconic element of Chilean Patagonia—the crunchiest ice from its mountains—and transformed it into the ultimate symbol of our crunch: the Bucket. But this time, it was something truly extraordinary: a 3-ton Bucket crafted entirely by hand from the finest ice selected from the region, made by local artisans, making it the largest ice OOH ever created in South America. We placed it in the most frequented spot of the winter season, surprising many and generating impactful brand awareness.
This professional campaign titled 'The bucket from the end of the world' was published in Chile in October, 2024. It was created for the brand: KFC, by ad agency: Mass Digital. This Ambient, Content, and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 year ago by david patiño of Mass digital.
Credits
Agency: MullenLowe Mass
CEO LATAM: Francisco Samper
CEO: Eduardo Suarez
VP operaciones: Óscar Acosta
General Creative Director: David Patiño
Creative Director: Josué Núñez
Account director: María Claudia Pico
Ejecutiva de cuenta: María José Vigoya
Copywriter: Javiera D’ Alencon
Creative Content: Xitdaly Avendaño
Art Director: David Patiño
Art Director: Elroy Mendoza
Art Director: Sebastián Díaz
Client: KFC CHILE
Gerente Comercial: Enrique Gangotena
Marketing Manager: Ximena Sandoval
Production : Makina Films
CEO : Pedro Pablo Escobar
Director: Feña López
Productor Ejecutivo: Marco Jara
Productor general: Pancho Valderrama
Productor Punta Arenas: Jaime Cheuquelaf
Gaffer y operador drone: Diego Nahuelhuen
Dirección de foto: Claudio Terrazas
Montaje : Feña López
Post y color: Luis Portocarrero
Post sonido: Onyria studio
Locutor off: Viko Castillo
Ice sculpture: ICEMAN
