Blind people are unable to read street names. That's why we created a braille system made from lego which will help make the streets name accessible on sidewalks.
This professional campaign titled 'The brick thing' was published in Spain in January, 2013. It was created for the brand: Lego, by ad agency: Miami Ad School. This Ambient medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising School: Miami Ad School, Madrid, Spain
Creative Director: Antonio Castillo
Art Director: David Planells
Copywriter: Yerai Gómez