The Breakup-Proof Hoodie

Agency: Judas


Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it's more than natural that couples lend each other clothes, especially hoodies.

The problem is when things end and you realize your ex-partner didn't return your favorite hoodie.

Thinking of all the hoodies "stolen" due to broken hearts, we launched the "The Breakup- Proof Hoodie", a piece that comes with a Reimbursement policy( written by the lawyer Nuno Nogueira Pinto) that guarantees you a new hoodie if your future ex steals it.

This professional campaign titled 'The Breakup-Proof Hoodie' was published in Portugal in February, 2023. It was created for the brand: +351, by ad agency: Judas. This Ambient, Digital, and Outdoor media campaign is related to the Fashion industry and contains 1 media asset. It was submitted 7 months ago by Copy: Ruben Barros of Havas Lisbon.


Advertising Agency (School): Judas, Portugal
Director: Rodrigo Santos
Executive Creative Director: Vasco Thomaz, Pedro Lima
Art Director: Carlota Real
Copywriter: Ruben Barros, Francisco Machado
Photographer: João Hasselberg|


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