Ready for Prime Time in Multi-Market Super Bowl Spot

Agency: Humancare


Pharmaceutical advertising joins the Super Bowl with Bristol Myers Squibb’s SOTYKTU® in a soul-baring spot edited by BANDIT.

SOTYKTU®, the brand name for Deucravacitinib, treats moderate to severe plaque psoriasis in adults. In the spot, one woman finds confidence before a career-changing conference; meanwhile, her husband finds his own dose of free spirit on vacation, much to the chagrin of their preteen daughter.

This professional campaign titled 'Ready for Prime Time in Multi-Market Super Bowl Spot' was published in United States in February, 2023. It was created for the brand: SOTYKTU, by ad agency: Humancare. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 7 months ago.



Lauren Cohen (EVP Chief Creative Officer)
Roger Norris (VP Creative Director, Art)
Jon Oliver (VP Creative Director, Copy)
Annette Suárez (Executive Producer)

Assembly Films

Gary McKendry(Director)
Gloria Colangelo (Executive Producer)
David Feikens (Producer)
Joy Saylor (Head of Production)

Tonic Films Production Services

Susie Neill (Executive Producer) Willie Luna (Producer)

BANDIT Editorial

Zeke O’Donnell (Editor)
Laura Relovsky (Executive Producer)

Chris McNinch (Assistant)

Flame VFX: Chris Davis, Przemyslaw Radlowski
Graphics: Scout Studios
Mix: Soundwave Elevation, Raul Cevallos
Color: Assembly, Maria Carretero
Music: Singing Serpent


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