The Bread of Memory

Agency: Ogilvy


The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.

This professional campaign titled 'The Bread of Memory' was published in Argentina in June, 2013. It was created for the brand: AMIA, by ad agency: Ogilvy. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Copywriters: Lucas Antunes, Tomas Gianelli
Art Directors: Daniel Corrêa, Maximiliano Elbo
Account Director: Mariela Seijo
Account Supervisor: Julieta Real
Producers: Valeria Pinto, Alejandro Travaglini, Viviana Simone
Music Producer: Nectar Música


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